With the brand identity ‘Prestige of Life’, Lotte E&C is the leader of Korea’s housing culture, being the first construction company to introduce the idea of “brand apartment” through the sales of “Seocho Lotte Castle 84”, located near the Supreme Court of Korea in March, 1999. Lotte Castle is a housing brand with products such as apartments, building complexes, officetels, etc., and projects are carried out in various methods such as city maintenance projects (redevelopment – reconstruction), development projects (residential development). By managing the full project cycle from early-stage product planning to feasibility analysis, marketing & sales, construction, and post management, Lotte E&C provides customers with distinct quality and services, and consequent satisfaction.

Lotte E&C has been making constant efforts to provide the best products with strengthened competitiveness in design, quality and services. In light of paradigm changes in the housing market, since 2018, we developed and operated our own asset management service platform ‘Eleys’ for our own customers; and the year 2019 marked the launching of LE EL, our new high-end housing brand that incorporated Lotte E&C’s know-hows, looking to present values that transcend time after the prominence of the existing Castle brand.